All about YOU!!!!!!!!!!

We have been watching celebrities being endorsed as brand ambassadors for famous brands for many years. Hiring a successful Bollywood star as endorser is a no-brainer for brands if they have the money.  Box-office success dictates the appeal of a celebrity to a brand and Deepika is no exception. Bollywood heartthrob Deepika Padukone has been roped in for many brands. She has been having a continuous success in the movies she has acted in, which is, an incredible growth compared to the reel life of the actors with the same span. The box office hits has helped her great in her career, which the marketers look for, to endorse their brands. Her brand range is just as wide as her roles in different movies. She has been endorsing brands ranging from FMCG, apparel and automobiles to banking and financial brands to real estate to lifestyle and fashion.  Padukone is mostly seen addressing the target audience directly for a large number of the brands she endorses.

Geetanjali Bhattacharji, CEO, marketing service audit, Spatial Access, says, "Studies show that around 30 per cent of consumers would consider the purchase of a brand based on a popular face. A higher percentage would associate with a brand if the celebrity were actually linked to the brand message in some way or the other. If you closely examine the brands that Deepika is associated with and their messages, it is evident that brand custodians are crafting communication around her celebrity traits."

Padukone represents a strong, self-made, aspirational, politically correct, healthy and happy image that the youth aspires to acquire.  Marketers use her personality to project their brands. Cereal brand Kellogg's, for example, hired Deepika for representing great health and healthy habits. HP hired her to promote HP Slate6 and HP Slate7, which enable multi-tasking for users, a situation that is similar to the life of the endorser who has been a successful model, actor and badminton player at various stages of her life. Melange by Lifestyle took her on, as she was perfect as the one who represents style. Coke, Axis Bank, HP, Van Heusen, Melange by Lifestyle, Kellogg's and ACE Real Estate are some of the brands that she endorsees. She has been made the brand ambassador of Venus in October, 2015. The brands that have made her their brand ambassador has gained more brand awareness.

"We feel it will help us widen our appeal amongst our target audience - primarily urban women in the age group 18-32 years. Regarded as a style icon with substance - Padukone embodies contemporary sensibilities that strike a chord with the target group," says Srinivas Rao, assistant vice president, marketing, Lifestyle International.

 In the brand endorsement space, she is in a neck-to-neck battle with Katrina Kaif (who, in the brand numbers game, is actually ahead of Padukone), Kareena Kapoor and Anushka Sharma. Comment below and tell us what you feel about Deepika endorsing brands. Follow us to know more about bollywood scoops and Deepika.